What was it?

A rundown bar in Denver converted into a pop-up Poutinerie. This was a complete demo/refurbishment: new lighting in the unit, custom furniture (bar, cocktail tables, wall cladding), signage, and print pieces.

What did it do?

To introduce Air Canada to unfamiliar audiences (Denver & Washington DC – two of America’s largest travel hubs), ISL launched a pop-up that served Canada’s iconic comfort food, poutine, along with 9 other international variations of the classic dish each inspired by Air Canada’s destinations. The Denver pop-up alone sold 4,854 dishes in 7 days, raising over $20k in proceeds for The Adoption Exchange. On top of that, there were over one million impressions from social posts by Denverites, and a 350% increase in unaided awareness immediately after the campaign. Previous flyers were 4x more likely to consider Air Canada after visiting the Poutinerie, and 100% of business travelers surveyed reported enjoying their experience at the pop-up.

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