DAVIDOFF
TASTE THE ELEMENTS
What was it?
A 25′ x 25′ fully immersive 3-room walk-through experiential activation for Davidoff Cigars. Each room was equipped with its own combination of sounds, tastes, smells, and custom fabricated props like steamy volcanic rocks that light up and tremble with the bass of the volcanic explosions displayed on an ultra short throw projection screen. Other custom fabricated props included pergolas, tobacco bales, rustic bars, waterfall scenery, and jungle themes.
What did it do?
Davidoff Cigars hosted “Taste the Elements” event at Classic Car Club Manhattan, transporting guests to the volcanic region of Nicaragua, the Yamasá fields in Dominican Republic, and the lush rainforest in Brazil to experience the elements that make Davidoff Black Pillar cigars so special.