PUMA
FENTY UNIVERSITY
What was it?
A converted 42-foot school bus turned old-school university dorm on wheels. Complete with lockers, integrated shelving, a custom cash register, and a DJ booth.
What did it do?
The Puma Fenty University bus provided influencers in the NYC area the chance to shop at a secret location on Madison Ave., followed by a photo shoot in Times Square and a public shopping day in Soho.